Do you check your email frequently?
How about these stat's:
According to a 2018 study by Adobe, individuals born between 1981 and 1996 spent a total of 6.4 hours a day on email.
Statista, who tracks marketing data, states there were over four billion email users worldwide in 2020 with over 305 billion emails sent and received globally.
Email marketing allows you to easily send a message & communicate with an audience who has opted-in to hear specifically from you, anytime and anywhere.
What types of emails can incorporate promotional marketing?
Promotional: Outreach to your target market with a new product announcement, a seasonal sale, special offer or exclusive content. Consider offering incentives to win a curated kit with branded items that fit your message.
Transactional: If you’re a frequent shopper, using a digital marketplace the order confirmations, e-receipts and updates about your account activity are part of the customer experience. Why not track and reward loyal consumers with gifts? Use tiered levels to each points to redeem branded items or simply add gifts to their orders when shipped or picked up curbside.
Drip: Automated responses, as a result of an action the consumer has taken. These types of increase sales by suggesting, if you liked this product, you will love this one. This item completes the set. If you are selling sustainable clothing or hand made products, then a promotional gift that also has a greater good is the perfect place to start for this type of reward.
Loyalty Program: Everyone enjoys feeling special, create VIP options with exclusive loyalty programs. Turn key ways to reward could be food gifts on their birthday or anniversary perks. We can apply our industry knowledge to design turn key single items, even personalized, for your signature program series. Change up the items from year to year.
Put our graphic & marketing talents to work as your partner, we can design the right program to maximize consumer or employee engagement.
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