On October 1st, National Sarcastic Awareness Month begins. Sarcasm is defined as using irony to mock or convey contempt. Apparently sarcasm goes back to the Viking era, and was passed along to the British in 1050 A.D. For some it's too edgy, but comedians use it all the time. For me, I'd agree it requires quick wit and an ability to turn the conversation- but you also know I love a double entendre and a pun!
What's humor got to do with promotions, marketing and branding?
Know your audience.
Some brands are known for going out on a limb- look at the success of Liquid Death, a brand that took over the water market simply by projecting a cool, edgy vibe in concept, design and target audience.
Visuals make our brain respond faster- 60,000 times faster.
Brand engagement is about connection & experience.
What do major brand do to build that loyal following?
Crafting a brand message requires quick wit & creativity to immediately see the connect you want to make - the story you want to project.
Creativity combined with other talents, skillsets, knowledge & experience helps.
Thinking "on your feet"- it's an acquired skillset seeing pathways & opportunities to turn a narrative. Perhaps this blog post will make you think differently about sarcasm, and how humor can be a sign of creative thinking at work.
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