Knowing what someone else wants, that's golden when creating a meaningful consumer experience. You might say, the clarity of vision creates the feeling that brand "get's you" in a way that adds more spice in your life!
The Spice Girls sang- "I'll Tell "Ya What I Want, What I Really Really Want" which is now stuck in your head. Right?
How do you best identify consumer preferences?
Trend watching.
Reading your monthly newsletters for tips & strategies.
Continue reading our blog!
The posts over the past 30 days introduced you to brands consumers " really, really, want".
Consumer preferences have been driving product demand for years. If a product is popular in retail, our industry will create one that is super similar. However, consumers are asking more frequently for the actual brand. What's the driver behind that trend?
According to a 2023 article by Forbes there are "elements of influence" that guide the preferences of the modern consumer. In no order- they identified the 9 below.
Innovation – brands being “perceived as smart, creative, leading the field”
Trust – brands that “people feel they can count on”
Performance – brands “associated with excellence and specialist expertise”
Status – brands that “say something” - aka stand for something greater
Purpose – brands that “consumers perceive as being driven by a mission”- giving back
Authenticity – brands that “feel to consumers like the real deal”
Convenience – brands that “simply make life easier”
Fun – brands that “bring a smile to peoples’ faces”
Contemporary – highly relevant brands on the “cutting edge"
As we embark on our 18th year in business, we strive to add each of these 9 values into our relationship. As your brand partner, we want to elevate & uplift you, your message and make you what everyone really, really wants! We hope you enjoyed our 30 day brand challenge and encourage you to open your February newsletter for a bonus edition!
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