An intense focus on our craft.
What's our craft? We define our craft through 4 guiding words- Creativity, Collaboration, Certification and Community. We use each word to guide us through client promotions.
Smart marketing leverages promotional products to forge unique connections and make the message tangible & real for recipients. Shaping public perception for the human behind the badge was the focus of Promotional Partners Gold Pyramid winning program in the category of social responsibility. Flipping the focus from negative media stories towards the positive impact officers make each day when patrolling their communities required collaboration & creativity, our certified skillsets and an understanding of community relationships.
Promotional marketing is about resonating with each recipient in a way that is relevant, creating the reach & recall that generate the reaction desired by each of our client.
Illustrations by team member Isabel Impink.
This Promotional Partners second pyramid win, our first in 2021. Both winning programs demonstrate our understanding of community, an ability to advance awareness through the strategy behind the product and showcase our commitment to applying our collective talents into successful results. Our Gold award demonstrates how our certified team creates original strategies that exceed client expectations through collaboration & creativity.
The goal of this program was to create a foundation of trust & understanding that would foster long lasting communication channels between the public & the officers sworn to protect their community. The essence of community policing efforts nationwide is to open communication, provide education and break down barriers. By humanizing the officer behind the badge, the book creates an emotional connection and leaves that lasting impression. Through a story rooted in commonality, children & officers make an introduction on equal footing. Their shared experiences inspire a deeper connection and lay the foundation for establishing trust. The stories & imagery spark a powerful connection that resonates long after the initial engagement.
In 1958, PPAI created the coveted PPAI Pyramid Awards to celebrate exemplary marketing campaigns that showcase the creativity, talent & imagination of the members that inspire connection and generate measurable change. This year, PPAI, the Promotional Products Association International awarded 53 member companies 83 total awards over 6 categories, earning either silver or gold awards. This non- profit association is comprised of 15,000 member companies dedicated to advancing the message that Promotional Products Work!
Read more about how this promotion was crafted and the collaboration behind the scenes in our next post.
Notes:
PPAI- Promotional Products Association International.
Our Silver Pyramid win from 2021.
Review all the 2025 PPAI Pyramid Awards.
In October 2024, this promotion was also awarded the Distributor Client Program of the Year from a membership base of 25,000. This promotion was one of 5 distinguished Counselor awards from ASI- Advertising Specialty Institute.
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