Yes- we think you should always have your own signature identity at work for your brand.
It's visionary assurance, united purpose at work for you- our team is up for the task.
Smart marketing is about making sure what you offer, your values & your originality show through in your product selection, decoration, design and distribution. Be thoughtful.
What's trending among many brand partners? Words like sustainability, inclusive, social responsibility and holistic approach are part of a modern vocabulary.
Stories however are now front & center, as a necessary & relevant part of marketing.
Being aware of story behind your product selections from supply chain, workforce and where your brand partners are aligning their charitable outreach has become part of market strategy. Similarly your footprint is captured by choices. Your company's brand identity is easier than ever to trace and someone is always looking.
Stories that are going to continue to trend include:
A push for USA Made, reducing the need for shipping goods & generating more local jobs.
Purpose Driven Partnerships- the why behind a brand. Asking about the certifications, the alliances and the environmental footprint from production to consumer.
Construction of goods- knowing that products are reusing materials that otherwise would become waste.
Diversity of partnership- woman- owned, veteran owned, black-owned and the list goes on further.
Customization- private labeling your brand to not only curate the collection that best represents you.
As you head into year-end. Remember to go back to resources like your monthly newsletters and VIP options for more complete details about programs we craft. After-all the showroom & design studio are the perfect location to start, build and craft a well rounded story.
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