Brands across the country are looking for ways to show they’re environmentally friendly, not only because it’s a smart thing to do, but also because it’s a new consumer trend that helps drive business. Thanks to Eco-friendly food & beverage items, organizations can express their support for sustainability without overspending. By switching to a compostable product line for a wide variety of purposes and events, they can enhance the public’s perception and enjoy the benefits of being a green business.
How can you make an impact with your choices? Why should you consider changing your habits?
1. Managing Your Reputation
Become a leader in your industry and enhance consumer opinion of your brand.
According to the Sense and Sustainability Study by Gibbs & Soell, 40% of Americans say food and beverage has the best reputation for environmental and social responsibility.
Supporting Eco-friendly practices will help businesses maintain and improve your brand image and keeps you competitive in your market.
86% of U.S. consumers expect companies to act on social and environmental issues, based on a study from Cone Communications. Keeping these expectations in mind, businesses like beverage restaurants, convenience stores, corporate cafeterias, schools, bars and breweries can earn greater customer loyalty by making a few simple changes with their food and beverage products.
2. Green Companies Win Over Consumer Perception
There’s no doubt that an Eco-friendly approach to doing business entices a fast-growing segment of consumers. In fact, 72% of them say if they learned a company was making a significant effort to adopt environmentally conscious practices, they would be more likely to seek their services (source: Sense and Sustainability Study).
Promoting earth-conscious practices is a safe investment in Green food and beverage items consumers will use regularly. This approach is a risk-free marketing tool since you are purchasing products anyway. Ask our graphics team to craft your own message promoting a sustainable lifestyle and your efforts to protect the planet.
3. Consumers Have High Expectations Uphold Environmental Responsibility
55% of U.S. adults said businesses are responsible when it comes to protecting the well-being of people, communities and the environment (source: Sense and Sustainability).
In other words, over half of all consumers now expect organizations to turn a profit in an environmentally responsible manner.
Make it easier to appeal to more consumers with green promos that typically cost around a dollar per unit. By switching to compostable products, businesses can associate their brands with a positive movement to drive results.
This initiative isn't just for food & beverage businesses but for corporate sponsors of events such as music festivals, sporting events, community event, fundraisers and 5Ks.
4. Environmental Consciousness Is Growing
An Important New Factor in the Buyer Journey
Based on a report from the Pew Research Center, 75% of U.S. adults are particularly concerned with helping the environment as they go about their daily lives.
Brands could be losing customers between the awareness and decision stages of the buyer journey due to not being green. For example, if someone is deciding between two companies offering the same product or service for the exact same price, one of which is Eco-friendly, they may be more likely to choose the latter.
Simply put, it’s a crucial deciding factor your customers should keep in mind.
Inspire organizations to inform progressive, young consumers that they share the same values so they can build lasting relationships and earn more in the future.
Organizations that can make internal changes include hotels, hospitals, resorts, food courts and airports.
5. Eco-Friendly Promos Spread the Word
Send the Right Message
Consider this - 34% of consumers rely on word-of-mouth to learn information about a company’s efforts to promote sustainability (source: Sense and Sustainability Study).
Replacing your current paper products with Eco-friendly items is an excellent way to generate positive buzz on social media, in your establishment and marketed on your products showcasing your green efforts.
Don't forget to position this message when you sponsor local events, donate food or beverages or sponsor hunger relief events Boys and Girls Clubs of America, Big Brothers/Big Sisters of America, Civic Organizations or Chambers of Commerce events.
Check out our digital catalog for product selections for your next event or to use in your business.
Once you are ready to make the switch to green, ask us about how we apply our marketing strategies by co-branding and partnering with businesses in your district or association to defray costs and add value, such as:
Adding coupons, creating a call to action or highlighting special features about the charity work being done by Mom & Pop businesses in your area on your disposable.
Using our design team and marketing expertise to offset costs you'd pay to a graphic, PR or marketing Firm.
Show support, promotions that are united are popping up everywhere with the COVID-19 pandemic.
Events & festivals will return, our co-branding programs are designed to generate foot traffic for businesses before, during and after events with low cost marketing dollars spend on items you plan to purchase for those events anyway.
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