Photographs have an ability to capture a crisp, recognizable image of us. By contrast, a graphic artist creates a image of you from lines that become specific shapes to craft the final image. Unlike a painter or pencil rendering, lines are wispy and don't fade away.
Artists traditionally are drawing with an instrument by hand, but as the modern world has developed that instrument might not be charcoal, pencils, chalk or a brush- instead it might be stylus device used with a drawing tablet. Yes, the art is still hand drawn by a talented artist, but a trained graphic designer uses the drawing as a foundation to craft a finished image that relies on specific shapes to define the subject.
The cool thing about technology is programs, software and websites are abundant with tools to make "everyone" a designer. Having an eye for graphics, then using tools like Canva makes life simple for web and print, but creates many issues for our team to solve when those pre-built, non-vectored graphics are placed into a vectored file. Unlike a vectored file that's built from scratch, files import from non-vector based software are usually mostly constructed from bitmaps that can't be broken apart and manipulated for the appropriate decoration project.
When new partner's come into to collaborate, frequently they have inherited a file or created one using software that is not vector based, which means we need to re-create the file. Fortunately our team is quick & experienced with converting files making suggestions that help long term with the applications for different types of imprinting. Our designers also have the expertise to develop a well rounded brand guide that works for a broad range of product needs in the marketing process. Stepping into our design studio offers the ability to play with concepts quickly and provide feedback one-on-one with the designers. Meeting together saves time and leads to creative outcomes like these examples.