Finding A Pot of Gold Requires Identifying Your Destination!

The older I get, the more I FEEL like a mom & pop business.

The responsibility of operating a business is similar to parenting, requiring consistency, vision, care & passion.

Parents guide & nurture, providing the tools necessary for kids to blaze their trail. Similarly, as a marketer, blazing the right path for your message to reach it's destination requires shared vision & purpose; plus trust. Like parenting, it's fun when we see your brand "shine"- resonating & making connections.

Internally, teaming is an essential part of what makes our promotions "click". Our unity of purpose provides the visionary assurance to create successful outcomes. Being that today is National Mom & Pop Business Day- let's reflect on our journey. Keith and I never planned on being in business together. We were partners, parents and then entrepreneurs together. At each step we trusted each other. Keith wanted me to take the reins for the vision of our company- believing my creativity, drive and ingenuity would make us succeed.

Success is not as much a number, as an ability to support life.

Sure, we'd all love a huge pot of gold. Raising a family, insuring your kids are happy, secure & feed who become amazing adults is a pot of gold. Becoming the fabric of something larger than yourself requires inserting your heart into relationships. Entrepreneurship consumes immense time, so it should be spent in places that matter. Working from your heart produces a golden force. The heartbeat of your life will be paved with golden moments to remember long after you're no longer an entrepreneur.

What are some of my tips for the future entrepreneur?

• Raise your hand to volunteer

• Don't shy away from leadership

• Challenge yourself

• Stay curious

• Adapt to change

• Don't let failures define you or keep you immobile

• Focus

• Innovate

• Authenticity means being yourself- not a copy of another

• Find your path, there is more than one way to get to a destination- carve your path.

• Create goals- take each step by step

• Trust your instincts, but listen to reason

• See the journey- visualize it in a way you can share with others

• Instill confidence in yourself & in others

• Image. Indulge in possibility, dream and embrace some ambiguity along the way

Surrounding yourself with pursuits in your leisure that feed your soul. Invest in value of laughing at yourself. Laughter will keep you centered, resolute and help chase away doubt; leaving space for imagination, passion & possibility to thrive instead. 

Love life, and the destination to your pot of gold will easily be found!